Based on your feedback, we’re taking a holistic view of Birkenhead town centre, drawing up a masterplan that works for the medium to long-term, while identifying opportunities and key areas for change in the short-term.
This will be the first step towards putting the heart back into Birkenhead.
New public space
The removal of the current market hall allows for the creation of new public realm within the town centre to act as a connecting space between the retail, commercial and leisure elements of the proposed masterplan. Such integration will improve pedestrian and cycle links. It will also create an attractive environment, encouraging opportunities for events and participation in town centre-based activities.
New commercial office development
Up to 280,000 sq ft of Grade A office floorspace to meet the growing demand for high-quality commercial floorspace in the town centre.
A range of much-needed homes, including affordable housing, is proposed on a sustainable and previously-developed site around Conway Park Station.
A new leisure centre
A modern and more energy-efficient leisure centre is proposed close to Conway Park Station and existing homes to make sure that it is sustainable. This would be delivered before any work takes place on the existing leisure centre.
Delivery of flexible and sustainable office floorspace for occupation by Wirral Council.
Improved highway and transport infrastructure
An investment in the local road network will improve the circulation of traffic and allow for improved connectivity for both pedestrians and cyclists. This includes works to further improve Birkenhead Bus Station.
To make sure the full potential of Birkenhead can be realised, it is proposed that the masterplan will be brought forward in phases.
A new home for Birkenhead Market
Options for the new market are being considered through this consultation. The first option is to move the market to the old Marks & Spencer unit, which will ensure continuity of trade for stall holders and maintain its position at the heart of the town centre. A second option is for the market to be housed in a new building on the site of the existing market. The third option is for the market to be located on the existing site of B&M. Whichever option chosen, will re-vitalise the market and bring it back to being a place that the Wirral community can be proud of and want to visit.
Proposed demolition of Milton Pavements.
Proposed new revitalised Birkenhead Market (one option being the enhancement and conversion of the former M&S Unit).
Proposed relocation of Birkenhead Market to new premises.
Proposed construction of civic and commercial offices.
Proposed upgrade works to Birkenhead Bus Station
Timescale: Years 1–2
Proposed demolition of Birkenhead Market (following relocation of traders).
Proposed construction of Grade A commercial office buildings.
Proposed construction of potential leisure / commercial block
Timescale: Years 3–4
Proposed construction of new residential neighbourhood to the north of Conway Park Station.
Proposed construction of new Birkenhead Leisure Centre to north of Conway Park Station.
Timescale: Years 4–6
Proposed construction of commercial office buildings to south of Conway Street.
Proposed construction of new hotel buildings to south of Conway Street.
Timescale: Years 7–8
Proposed demolition of existing Birkenhead Leisure Centre.
Construction of new residential neighbourhood to the south of Conway Park Station.
Timescale: Years 7–8
For questions, general enquiries, and press,
or write to
Wirral Growth Company
Salford M3 5EN
Download the report of our findings from stage one of consultation